The birth of Lunar & Mae

As a Mum to an 11-year-old, I was looking for information and products to prepare my daughter for her first period.

I was disappointed by the amount of plastic most gift packs contained: I wanted locally-sourced, natural and sustainable period products. But there was very little available in Australia. It was then I realised there was an opportunity to create a business to fulfill this market niche—and help mums and young girls Australia wide.

Creating Lunar & Mae

I wanted my daughter to approach periods with a sense of fun and normality. I wanted her to view her period as a chance to pamper herself, and take time for self-care. I wanted to empower her with knowledge and information so she felt confident at this crucial point in her development—and I wanted period products that were fun and joyful while still being discreet.

I chose ‘Lunar’ from my connection to both the moon and menstrual cycles, and ‘Mae’ because it’s my daughter’s middle name. She’s the inspiration behind this business—so her name was always going to be a part of it.

And so Lunar & Mae was born.

Embracing a new business opportunity

I owned a restaurant for close to a decade, so I’m no stranger to working for myself. But it’s been an enormous challenge to start a completely new online business, on my own.

It’s definitely tested my problem solving, organisation and management skills. But it’s also so exciting to see something new come together, especially because I know there’s so many girls (and their families) we’ll be able to support.

I am always on the look out for locally made products, so if there is a product or brand you think we should stock, please get in touch.